1. Libelium: sensors for an interconnected world
  3. IoT Ecosystem, Finding New Opportunities
  4. Building Blocks for the Digital and IoT Ecosystem in Manufacturing (Cloud Next 19)
  5. What organizational metrics should CTOs use?
  6. PARQ LoRa powered Smart Parking Management Solution( Co-Founder/ Martin David)
  7. Mobility – Solutions to Improve Urban Mobility and Achieve Sustainable Development

Libelium: sensors for an interconnected world

Libelium came about by observing the market trend,of wanting to connect the physical world with the digital world, with the Internet.,This is the market of the internet of things market, which today we call the fourth industrial revolution.,For example: a vineyard, to know when we have to water and add fertilizer;,the road surface, to know which parking spaces are free;,or the streetlight, to monitor the levels of pollution in the environment, to let us know,to let us know, and post it on the Internet.,Libelium does everything from designing the sensor that is used to capture all that data,to all the connections needed for it to reach the cloud, the Internet.,From that point, the data is exploited and turned into information,— which is when you really start to extract value.,This step is done all across our network of partners.,What sets us apart is that we view the market totally horizontally,,we have managed to make a basic technology that can accept any type of sensor,,any type of communication protocol and also connect with any information system.,Our connectors address the information to Amazons, IBMs, Microsofts clouds,and to more than 40 partners more.,That allow us incredible possibilities of development and of economy of scale.,You only can achieve this if your business model is designed to allow others enter in your value chain.,This all began when we in the last year of our degree course. My partner found out about wireless sensor networks through a project he was doing,,and we came up with the idea of setting up a company to exploit this opportunity.,We became a spin-off of the University of Zaragoza,,so the outside world knew it was a valid and quality project.,In the end we were looking to build a network.,We were both straight out of university, with no work experience and no network of contacts…it was tough.,Fortunately for us, we arrived on the market just when things were just getting started,,so time was on our side.,It meant we could develop at two speeds,,and what we did was capitalize on the early results of R&D in a secondary market.,We began to market the first prototypes that were already functional through another lateral brand,,without the same development requirements that a B2B product would have — allowing us to start making money very quickly.,We have never internationalized the company because we have always seen it as a global company.,So right from the start, we had to create a website. We have put out all our info in English,so that it could be accessed by the widest possible audience.,When were were developing the first version of our project, we decided to get certificates for Europe, US and Australia.,Today we are 55 employees. We invest more than one million euros a year in R&D,,which is practically 20 percent of our turnover,,and we have a turnover of around 5 million euros, 90 percent of which is exported.,We have done several trade missions with ICEX, several of which took place this year.,One of them was to the Philippines and all of Southeast Asia.,And being able to quickly access a lot of contacts is vital, it saves you a lot of work.,Libelium is really an international company that has been get our technology into more than 120 countries.,But I would say that Europe is our core and most natural market, due to its proximity — last year it accounted for 50 percent of our business.,Also, politically and culturally, Europe is more ready for IOT projects.,America and Asia account for the rest, each with 25 percent.,It is Asia and Oceania where we are seeing the highest growth.,We find many vertical competitors, which are highly specialized in agriculture, or water, or parking,,but none who are both horizontal and vertical.,That level of interoperability has given us a competitive advantage over other companies that may be very good at what they do, but only at one type of project.,Our services are currently focused here, at our head office here in Zaragoza,,while in our distribution channel, there are around 40 companies right now around the world which are already supporting Libelium technology.,And, apart from that, we have a channel of partners that also helps us to get this technology out there.,We will probably reach a point where we will only work with one channel or we will decide to create representative offices in certain countries on each continent;,but for the time being, given our size, we manage fine the way we are.,We have a very balanced market.,More or less 50% of our equipment goes to projects whose end customer is Public Administration:,mobility, parking, monitoring of environmental and acoustic pollution, cost optimization in lighting, parks and gardens, etc.,These are the most important applications. The other 50% is private.,Within the private sector, classically there has been a big boom in precision agriculture,because you can earn very quick returns on investment, and recently industry 4.0.,One of our star profiles is systems integrators: companies specialized in capturing technology from different partners,and being able to make them work for an end customer.,End users, large companies that have people technologically trained to implement such projects.,An example would be a company like Mars Chocolate —,we have worked with them on very interesting projects in their cocoa plantations in Brazil or Indonesia.,We are seeing the first signs of maturity in the market,,in which customers have a higher level of training.,When your orders go from 5,000, 10,000 euros, to 100,000 or 200,000,,it is not just a question of how many boxes you pack your devices in,,but it totally changes the sales process: it is a much more consultative sale,,much longer, where you have to provide much more added value.,It is not just a question of the product, but you have to start offering another set of services,such as training, consulting, support, which until now were perhaps not so much in demand.,Here we are putting a lot of effort into the software development,,so that our devices are as intelligent and useful as possible for our end customers.,We are navigating our way through this transformation process.


hello good afternoon everyone welcome,please be very welcome to our first,commercial webinar here at the volume it,is 4:00 p.m. here in Spain so lets,lets start my name is alex mateo i am,senior key account manager for smart,city sadly belgium i joined the company,three years ago i would like to give you,just a little bit of my background my,studies are in environmental sciences,having poly i have been working with the,public sector for around 10 years im,telling you this because maybe there are,some technical questions that maybe i,dont have the proper answer if if i,dont reply them during the session i,will come back to you with a more proper,answer reply by by our telco and,hardware engineers let me explain the,structure of this presentation first of,all i will show you some brief numbers,about labellum so you can know who we,are I will explain also the balams,technology I think its quite important,to understand what we can do because you,will be able to understand much better,all the performance of the devices that,we can offer and also the potential,constraint that you can find in our real,potential smart city deployment after,that I will mention several case studies,real projects for smart cities I will,mention also some challenges that you,might find when you start working on a,smart city project and finally we will,have some access to live platform so we,will see real-time data in different,parts of the of the world thanks to our,partners that gave us some access to,these platforms finally we will I will,be replying some questions during the,chat during the webinar you can answer,you can ask some questions ok I have one,a couple of my colleagues here they will,be replying some immediate questions,that have fast answers,such as links to technical guides and,things like that and in the meantime,they will be gathering some important,questions that we will treat by the end,of the session regarding smart city,deployments if you dont want to take,notes this presentation will be,available through a link in the,following days our marketing department,will work on that,finally the presentation the webinar is,being recorded so it will be accessible,in our labellum channel on youtube and,finally just to make clear the,presentation of the presentation will be,in in English having said that lets,start so labellum was funded 11 years,ago 2006 we started as a spinoff of the,University of Terra Cotta our revenue is,around 5 million euros last year we have,been growing between 20 and 30 percent,for the last five years we have,customers in more than 120 countries 90,percent approximately 90 percent of our,revenues international our first,customers stay is the United States and,we have right now 39 distributors in,every part of the world we have in,America Europe Asia Africa and also,Australian Pacific Michael is at the,Chad they will provide a link to their,to our system where you will be able to,check our distributors its its an,option to our partners or customers to,work directly with us we we work with,very urgent audience event so we can,ship devices to Europe in one day the,United States in three days so its up,to you if you are in certain content you,have a studio you can work with them you,can work with us its its up to you the,way you prefer so what do we do at,labellum we design and we manufacture,hardware for Internet of Things and,smart city applications we consider that,it is possible to monitor every,parameter in a city it can be air,quality water quality waste management,energy,efficiency parking traffic luminosity,for street lights etc if there is a,sensor for that we can integrate that,sensor into our devices and we also add,wireless communication protocol so we,deploy wireless sensor networks nothing,not only in cities you can see some,other applications there for agriculture,position for farming for logistics for,industry 4.0 etc although we are just 11,years old were quite young yes but we,have that expertise for 11 years,designing hardware when you make a,mistake in hardware it will take can,take months or years to fix the problem,so that is why we have released recently,our third generation of hardware we know,what to do we know what not to do any,longer,because we have been learning during,this 11 years in this graphic you will,see the three three common elements that,we see in every IOT in every smart CD,Projekt the sensors the wireless,communication protocols and the cloud,platforms we dont pretend to reinvent,the wheel we choose some partners to,take the sensors that they manufacture,which is some partners to buy the water,communication protocols to to embed,everything together so we choose the,sensors and witchity communication,protocols we deploy the wireless sensor,network we have around 100 sensors right,now and 15 communication protocols and,of course we will need to extract the,valuable information from the data we,are gathering so that is why through our,gateway we have the connector the cloud,bridge to around 40 cloud platforms it,could be telefónica indra IBM ericsson,thing works amazon ESRI etcetera we are,expressing the hardware part ok its not,mandatory to use these cloud platforms,but with this we can provide with our,partners a turnkey solution from 8 to,set from the sensor to the final,up in case you have your own server your,own platform we can do the integration,there is no problem,we are agnostic so we can work with any,kind of sensor with any kind of,communication protocol and we can insert,we can install any cloud bridge into our,gateway the wash mode is our hardware,bar as you can see on the left part you,can insert every wireless communication,protocols we have right now 15 but we,can study more integration of course and,you had a sensor board with sensors so,this with a battery is ready to be,sending sorry sensing and sending the,information you can try lets say with,Wi-Fi you see the performance if you,dont like it you can change the,Bluetooth to sick folks to laura1 to 4G,to whatever communication protocol that,you need this is our OEM version very,important for research centers,university system integrators and all,run furniture manufacturers that they,want to embed our technology into their,final smart products we also have our,enclosure line called plugin tagging,sense with the sensors protected by,probes IP 65 protection with a,rechargeable battery inside and a solar,panel to be recharged the battery you,can also recharge the battery with a,collection our connection to the,electricity so this is a plug-and-play,it can be ready to be deployed outdoors,immediately I have to say that the was,not on the plugin sends both options,they are programmed in in C++ so you can,do whatever you want with with them its,very important to program them to set,the different energy modes in order to,save battery and to wake them up every 5,10 15 minutes to sense to some,information and go back to sleep in,order to save battery that is very,important,I would like to mention just very,quickly the different models that we,have the wash mode our hardware board it,will be the common project in every,device that we have but depending on the,sensors and the applications we will,choose one model or another as you can,see in the picture we have devices for,air quality for agriculture for water,monitoring for water we have physical,parameters we have chemical ions as well,other parameters including particularly,matter and no its for citys parking,released last year parameters for,security and also for acting on other,devices you will be able to see with,more detailed different models that we,we have and at the end we will also,provide link to our contact form where,you will be able to download the catalog,one common question that we receive from,our partners is when do I need the,Gateway okay so in the picture you can,see some notes from Eden transmitting,Wi-Fi and some other notes with the red,waves transmitting in other kind of,radi

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IoT Ecosystem, Finding New Opportunities

[Music],why is IOT such a big deal today its,connectivity before we were talking,about wired fixed line connectivity now,were talking about everything being,Wireless over time were talking about,all these different types of access,technologies now you can actually get a,lot of data out of all these sensors,that are already out there new stuff,thats going in and you can basically,push all of that data immediately either,into the cloud into an on-premise data,center and convert this add data into,actionable intelligence when you look at,some of the competitors that Frost has a,lot of those companies are either coming,from the IT world and theyre all,technology focused which is the,horizontal ecosystem of IOT whether its,big data analytics or connecting devices,connectivity mobility now or rough cloud,computing or you know data center,storage all of those technologies vs,Frost weve been covering it for the,last twenty five years and weve been,doing a great job in making sure that we,can bring those pieces together one,perspective is obviously the horizontal,ecosystem and the technologies that form,part of IOT we look at buildings and,within those buildings we look at all,the different applications that go into,it so its firelight fine life safety,systems building automation systems,video surveillance sprinklers all of,those things have connectivity and,thats what we are looking at so,basically the horizontal aspect of how,IOT is other technologies at impact IOT,and the vertical ization of how they,actually being used in different,industries merging all of that coverage,so that we can provide that 360-degree,perspective to our customers of IOT and,give them that broader picture as,opposed to just a narrow technology,focus or a narrow vertical focus that,weve seen from some of our competitors,Im never going to be able to tell hard,that how to manufacture,or to tell them what type of stuff but,you know in markets that are coated,there you know Im never gonna be able,to convince a company like that that my,coverage is better than everyone else it,really doesnt matter they know that,industry better than anyone else its,about helping them find opportunities,and adjacent markets and by covering all,of these verticals all of these,technologies consolidating that coverage,under one program were not helping,customers find opportunities in the,industries that they already are were,helping them find the opportunities in,the adjacent industries so they know,that ok we want to a we have a product,that can be used in this industry,instead of using it just here so why,dont we clear productize it and find,another Avenue and another growth,pattern for that product so finding,those growth opportunities for them in,adjacencies thats what sets cross the,sullivan apart as opposed to just the,technology focus or a vertical focus you,know Im never going to be able to,convince someone that I know their,industry better than they do but I know,about how to find those opportunities,for them where they can grow,[Music]

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Building Blocks for the Digital and IoT Ecosystem in Manufacturing (Cloud Next 19)

[Music],were gonna talk today about building,blocks around digital and IOT for,manufacturing its a topic that is super,near and dear to our heart as Hitachi we,are a manufacturer thats what we do,its in our core DNA we also have,consulting companies and technology,companies and healthcare companies and a,bunch of other things but when it comes,down to it at our core for a hundred and,eight years since we were founded weve,been doing manufacturing we have a,hundred and forty five thousand,manufacturing employees across almost,200 factories that exist in 21 different,countries so when we talk about as were,going through this today we talk about,the challenges that are facing,manufacturers we talk about the,challenges that are facing really all of,us that work in the industrial space,were living it every day were trying,to modernize our own plants were trying,to modernize our own operations were,trying to connect our supply chains in,different ways,we have these same challenges that you,guys the manufacturers in the room are,facing so hopefully we can kind of power,through it together in the conversation,and have some good discussion so we are,gonna do our very best to leave time at,the end for questions so if you guys,come up with questions there are,microphones around the room Ive been,warned that my co-presenter the,wonderful mr. Rob Lively hes gonna come,up and talk technology for a bit goes a,little bit long so its possible we may,not have time for questions but were,gonna do our best so I just realized,read me I have not introduced myself my,name is Ellen Dowd Im a senior vice,president with Hitachi Im responsible,for our digital solution portfolio for,the social innovation business so you,saw the video that talks about our story,around social innovation but for all,intents and purposes we believe that by,changing business you change the world,and thats essentially what were,talking about as we go through this so,lets talk about this crazy world it is,pretty insane right now theres only,really one way to describe it which is,massive change massive transformation,were all going through it its,everything from the fact that the world,is shrinking,weve got globalization pressures that,are happening we have generational,shifts we have all of these trends that,are happening and what thats causing is,a shift of power and a shift of sort of,dominance in the business market so if,you think about the Fortune 500 for the,first I dont know eight decades of the,fortune 500 existed that list was almost,entirely static the same companies were,on it year after year to the point where,if a company fell off of the list it was,news we talked about it over the course,of the last 15 years 52 percent more,than half of the fortune 500 has dropped,off the list that is a staggering number,and its particularly scary to the,manufacturers because for the majority,of the 20th century,thats who dominated that list yeah,there were a few retailers some energy,companies some financial services,companies but for the most part it was,the manufacturers that were dominating,that list so we are seeing pressures as,manufacturers as industrial companies,coming from every direction that you can,imagine how we respond to that is gonna,dictate how we actually survive in this,new economy so you cant talk about,digital without the word disrupter,coming reasonably close in the same,sentence it follows pretty closely after,digital but Im gonna argue that what we,talk about as disruptors arent actually,disruptors anymore,weve moved well beyond the disruption,phase were now officially to the point,where these are just the facts of our,business this is how we exist how we,survive how were actually getting,through working with the competition,reaching our customers generational,shifts are theyre pervasive,connectivity youre everything is,connected our devices are connected,were doing computing at the edge weve,got 5g thats coming out is gonna be,widely adopted within the next three,years connectivity is at a rate that,weve never seen before and the maturing,technologies are becoming mainstream I a,machine learning blockchain these arent,new concepts anymore theyre mainstream,technologies so we need to start,thinking about not so much about digital,disruptors and more about digital and,labor,how are we enabling our business okay so,here is the good news this is I think,where the opportunity really is so if,you look at the numbers so a couple,things Im a consultant Ive been a,consultant my entire life until the last,few years and as a consultant I really,like statistics so you guys are gonna,have to bear with me just a little bit,Im gonna rattle a whole bunch off but,theres a point here and theyre,actually pretty interesting so lets,start with the fact that Gartner did a,survey talked to 1,500 executives that,were out there and asked them this,question and before I give you the,answer to how many of them said this Im,gonna again audience-participation bear,with me Im going to ask this group of,people who in this room believes the,digital is a critical competitive,advantage or will be a critical,competitive advantage for your company,okay about the same so 81 percent of,those participants responded that they,believed this was a critical piece of,their agenda it was gonna be a,differentiator for them going forward,second question bear with me guys come,on you guys didnt seem really excited,about the hand raising but Im almost,done I promise so second question how,many of you think youre seeing the,results that you should be seeing yet,from digital initiatives really small,number same thing happened there twenty,four percent said they were seeing the,results so how is it that everybody,believes its a priority the executives,believe its going to be a,differentiator,but nobodys seeing the results its a,really really interesting thing sorry,guys it becomes more interesting when,you think about the why my knee-jerk,reaction when I hear that is oh well,theyre just not investing enough,theyre not putting enough money into,these programs they need to spend more,on digital then theyll see more results,turns out thats not the answer either,you look at what HBR is a Harvard,Business Review has actually figured out,if you look at digital leaders top 25%,of adopters in digital laggards the,bottom 25% of adopters they are spending,almost the same exact amount of money on,IT,as a percentage of revenue its almost,exactly the same,it goes from three point two percent to,three point five percent thats the gap,its tiny its almost negligible but if,you look at the gap in terms of their,business performance its amazing,eighty percent improvement on operating,income eighty and fifty seven percent,increase on profit line so those are,huge results without a lot of,incremental spend thats a huge,opportunity sorry guys Im a little,parched,I think Im drinking water out of a milk,carton is what it looks like so this,begs the question and this is really the,important thing how are they doing it,right if theyre able to not spend that,much more money and yet achieve these,fantastic results what are they doing,differently than the rest of us what are,they doing differently than their,competitors so this is what I think,were gonna spend the rest of the time,talking about setting the stage with,statistics and what the industry is,doing and all the pressures that were,having is interesting but I think we all,are interested in understanding how do,we achieve these results how do we,approach these problems in different,ways tackle them in different ways so,that we can start seeing some of those,massive benefits that are available to,us if we do things a little bit,differently so lets talk about what we,think are the top four things that you,should be thinking about doing,differently you should be thinking about,changing your mindset so the first thing,is and it sounds really simple but its,actually probably the hardest part of,all of t

What organizational metrics should CTOs use?

great we have,eric,currently with postmark ish,formally with postmark how does one say,that,its a good question im currently with,postmark and i was formerly with,postmark but formerly at wild bit,currently at active campaign very good,congrats on all the movements over there,im a huge fan of active campaign its,fun to to see those movements im also a,huge fan of you so i dont know what to,do with myself right now,dave principal at mango tech uh beloved,member of seven ctos,thanks for being with us ive been very,excited about this chat because hey im,a im a huge fan of accelerate its its,a book i read every year basically,its right up there with me were,thinking fast and slow,like i just theres some books i just,have to read every year,and,accelerate is absolutely one of my,favorites and also just the two of you,super accomplished and just i love to,land,the book knowledge into the real world,and to hear how,the two of you do accelerate in your,ways and of course accelerators filled,with metrics and,assessments of our current states,from seven ctos my name is etienne de,bruyne and youre in the cto studio,[Music],yeah and like how this all came about,and i was in the book club with,mostly,but when we were talking about an,accelerate book and i was like yeah a,super duper expert on this because i,have someone call it a,service delivery assessment that i do,with with companies and its all based,on accelerate so i i have my certain,sort of,hot take on like how those things should,be used and like how they should be,looked at or whatever and then,eric and i were talking about that a bit,on friday and then it came into the,whole idea of the tyranny of metrics and,what do you measure and like how people,talk about developer productivity is in,terms of lines of code and nonsense like,that and like those things dont make,sense and so even bringing that back to,accelerate is that my philosophy is,dont over rotate on the actual things,themselves think about them as concepts,and indicative of things and,whatever so we kind of got into uh what,is that guys name hadfields law i,think is if a measure becomes a target,it ceases to become a good measure so,yeah it was the accelerate was the basis,for for this and that can certainly be,the focus but eric and i definitely,veered off into areas of as engineering,leaders like what are the things how,much do metrics help us how much are,they just a distraction,yeah and whenever someone asks me about,metrics,what should we be doing my first,question is almost well tell me a bit,about your culture,because its not a one size fits all and,what is important to startup a is not,important to start a b,and while there are best practices,if the metric becomes the target then,then youre probably screwing up your,culture somewhere somehow and im not,going to get to the thing youre trying,to get to first im a huge fan of erics,as well just like you but second i put,out a tweet i dont know if it was last,year or the year before and i i said,mark my words when the history books are,written,accelerate will go down as one of the,most significant contributions to,engineering in all of software for all,time because i just really feel like it,was that,game changing for someone like me who,has a background in software delivery a,lot of the things that i felt like we,were talking about in the devops,movement,was all like if you do this its going,to be great or you do that its going to,be awesome or,all these other things and,people are like yeah are you sure and,were like oh look at google or look at,netflix or whatever and theyre like,yeah okay but then accelerate came out,and here was the map behind all of that,stuff and it was like this isnt just,stuff that people believe this isnt,stuff that people are just talking about,here it is here are the things that are,correlated to,high performing engineering,organizations here are things that are,correlated to great business outcomes,and like and if you dont you know,believe it the entire back half of the,book is like just statistics showing you,how this is actually real and,putting that math down and making it so,concrete for all of us i thought was,just,an unbelievable game changer how about,you eric,i think i read it maybe three years ago,and had a similar reaction to daves,where it was it was like the thing i had,been looking for and i tend to come from,the strong,culture and human perspective to,everything we do and i think thats what,the book is about i think it says that,kind of early if im not misremembering,dave im sure will hold me accountable,but theyre theyre talking about,capabilities and not maturity and,capability is to drive culture change,and if you adopt certain capabilities,and work in a certain way you can come,around to the culture change but its,the culture change and having a,generative culture that is the desired,outcome and and that just really,strongly resonates with me and i spent a,lot of time pouring over it i havent,put it on an annual re read like you,have at the end but but i probably,should,although,every time the state of the devops,report comes out i obviously read that,and pay close attention i love that you,mentioned the capabilities versus,maturity model,because i feel like that just goes in,the beginning it just goes straight at,this,obsession startups have with maturity,models and to really flip that into,what is our capability and how does that,grow and how do we model that,i think is a brilliant start to the book,when we were developing the assessment,we do not actually measure anybody on,the four kpis and for people who arent,familiar with accelerate thats,deployment frequency lead hyper changes,change failure rate and,they call it mean time to recover which,is a whole other fun topic but but what,we actually evaluate people on are those,capabilities like we look are you using,revision control for infrastructure are,you doing trunk based deployments are,you doing automated testing are you,building artifacts automatically when,code is checked in like were those are,the things that we concentrate on we,dont like really care about measuring,whether this is a seven or thats a two,or a five,all that stuff is not important in in,that those kpis are supposed to be,indicative of having what eric was,referring to a western generative cult,culture that like puts your trust in,people and encourages,boundary spanning and communication and,all those other things because,ultimately thats what it takes to be a,high performing engineering organization,and,those kpis are indicative of that but if,you lets say had the best deployment,frequency in the world and all the other,things were trash,probably not going to have very high,performing culture,yeah and lets maybe as we do this,discussion lets talk about this,what metrics should i choose why am i,choosing metrics oftentimes when im in,the conversation i get the sense that,the person is under fire because,something isnt going the way the,c-suite wants,and now theyre building their case,for how things should be measured but,lets talk about measurement in general,as the cto or as a vp obviously maybe a,bit further removed but even with,managers and and lets talk about the,what do we measure why do we measure it,what should we be focused on when it,comes to metrics so ill take a stab at,this i dont i dont actually measure,the dora metrics very carefully or,im not a huge proponent of going to,them immediately i like starting with,what are we doing what are the outcomes,were seeking and what are some,opportunities maybe for doing things,better but stepping back from that a,little bit there is theres also the,feeling that as engineering leaders we,have to be responsible right and we have,to operate in a way that is consistent,with doing our jobs well and delivering,value so the door metrics are great what,i love doing though is,focusing more on things that measure,sort of the foundation for the door,metrics to come into pla

PARQ LoRa powered Smart Parking Management Solution( Co-Founder/ Martin David)

now thats welcome,they have a smart parking management,solution,good afternoon I appreciate all your,time for taking spending the whole day,listening to about 30 Rd that your,teams to us via Geneva basically from,India and in Taiwan yet more like an,hybrid startup company this is the,founder Satya has been with with worked,with HTC and Acer in the wireless,technology space we come from Lee we,come from core technology in Wireless,and myself have been in from Bangalore,Silicon Valley of India where he worked,where Ive worked with the marketing,space of IT companies okay quick,question for all of folly all the young,people how many phones of this have you,used in your lifetime girls if you raise,your hands I know your age its just,just a warning Im sure Im sure the,people are sitting in front have used,all the phones in your lifetime and,probably many of them have used at least,as one of them as a toy in our lifetime,why am i showing you this in the last 10,years the mobile revolution has been,very very phenomenal and if you are do,you if once upon a time I 10 years ago,if when you use the phone Nokia Phi 1 9,0 have you ever imagined yourself that,you would be doing uber taxi through,that phone where you would get your home,where you would get your grocery,delivered through a phone we never ever,never ever imagined that to happen why,am i showing you this,the reason is because today you walk,around and talk speak about IOT people,are frustrated that is because IOT is,today in that stage of Nokia Phi 1 9 0,and that is why there is no revenue yet,but we believe the IOT is real and there,is money in IOT and the infrastructure,would be ready another five years time,and we will be need to we need to be,there and hence we start today now we,need to look at business to solve a,problems of society we looked around a,genie we looked around and we found a,lot of people are struggling to find a,parking space study says 3 out of 10,cars on the road are actually searching,for a parking space in San Fran,Skol another study by IBM said New York,City driver is searching 20 minutes on,an average to find a parking space this,on an indirect side its a 1 billion,loss to the economy people are not,shopping people arent spending gasoline,prices etc the study done in France and,of course co2 emissions now put together,parking alone is a 25 billion dollar,industry where theres hardly any,innovation done in the last decade some,Frost & Sullivan say theres a hundred,billion dollar industry but via genie,want to be very reasonable and saying 25,billion hence a genie we launch a,product called park we call it the,parking economy and the technology we,use for IOT is 9 is not cellular its,not Wi-Fi its not Bluetooth it is Laura,van which is a very new technology which,is taking the world by surprise we have,three solutions one is a genie trick,which we enable existing sensors into,Laura enable we have the Laura gateway,and we have the IOT platform how do we,do it we use the IOT platform to find a,parking space to reserve your parking,space and if you own your parking if you,have your own you can even reserve it,you can rent it out so you have three,options for using a platform Im going,to you hear you and you through an app,you can choose reserve and pay and then,using the Laura platform it allows you,to even reserve the market size is huge,its about point 1 million parking lots,is what we are targeting for in each,city and this is always a growing market,our business model is straightforward,its a b2b side we have a revenue,sharing because we increase the,utilization rate of the parking lots we,allow them to have a dynamic pricing we,are the low cost of infrastructures very,low and also the low maintenance on the,b2c side we have only a 10% booking fee,for every transaction on the other side,we allow it to have as a market market,acquisition cost it allows people to get,extra revenue from their space which is,unutilized during the day when they and,the offices our revenue projections of,100 million u.s. dollars in the next,three years,its quite the lower end our market,adoption strategies to tie-up with banks,credit card companies hotels and,restaurants,and probably even movie so you booked a,movie ticket you can even MOOC your car,a parking space you booked a table for,your restaurant with your family you can,even book your parking space so you can,probably tie with banks and credit card,companies so we can sell it to predict,critical companies saying saying be one,near the elevator 10 parking lots is for,your customers then since we have a lot,of users on our platform in the map,platform gets matured then we do big,data analytics why because we know all,the promotions happening in the malls in,Taipei City for example and you also,know the preferences of the consumers,then we are able to make the customer,loyalty program more customized we have,competitors yes spot hero in the US,which has raised recently over 27,million dollars,PACU is another european company a,street lined park again from the US but,they are all working on cellular,technology on a but on a similar,business model yes we are going to have,a network at a service scalable model,where this Laure technology the Gateway,can access can reach over 10,000 sensors,hence its not only for parking we can,start doing smart building like your,lighting etc can be on the lower sensors,hence its a very very scalable model,along with the IOT platform which youre,rebuilding it can tear tackle not only,spot smart parking it can tackle home,security airport services health care,management for hospitals etc yes its,almost time and thats as geni which are,with a big plan for the next five years,thank you thank you for your patience,you

Mobility – Solutions to Improve Urban Mobility and Achieve Sustainable Development

[Music],okay good afternoon everybody thank you,for coming to this session on solutions,to improve urban mobility and achieve,sustainable development addressing the,challenges facing cities in the field of,urban mobility is central to achieving,sustainable development around the globe,the use of smart technologies while,encouraging behavioral changes is giving,rise to groundbreaking solutions for,reducing traffic and co2 emissions and,thereby improving the quality of life in,our cities in this session today Im,joined by some of the leading players in,the field in this field working on,innovative solutions to these challenges,who will be presenting their solutions,to you today this is what we call an,elevator pitch format so they will be,they have four minutes each to present,their solutions and then we will be,taking questions from the audience so I,do encourage you theres theres an,application where you could called a,scan and vote where you can post your,questions or you can also stand and I,encourage you to do that after the,session so Im starting we starting,today with Alessandro Gaby askah whos,the CEO and founder of Sirach which is a,barcelona based design and engineering,company specialized in the use and,integration of renewable energies in,architecture and urban products such as,solar solar street lights smart,sculptures and innovative advertising,support structures so I give the floor,to you thank you,hello everybody Im shortly going to,present fee arc in solar hub and the,shock program in C arc we work for zero,emission cities by integrating solar,energy in your man landscape since 2003,we deliver advanced at solar design,solution but ins York we truly believe,the city that nice and the ethnicity of,friendly city can be only the result of,a strong collaboration of the local,ecosystem thats why we have launched it,the shock program solar hub open,collaboration program this show problem,is we launched this program to rethink,the city in to invite citizen to,co-create and to rethink the new,generation of urban furniture the solar,hub so Lahab is a religion a new,generation a Europe furniture that has,basically three basic features and a one,is that is sustainable lighting so,standing almighty means that of course,the energy is produced by the Sun,something is wrong sorry because the,energy produced by the Son and of course,the excess of energy can be injected,into the grid so is a kind of micro,generation system also one of the other,feature is that is compact and it is,intelligent wise compact because is a,only one element so a is the solar hub,can be really a space can give space and,energy to the IOT devices spaces because,in this round shape can give access to,sensors devices for smart cities and an,energy because we have inside,possibility to provide energy also,during the day and finally is a new,economic buster,is a new community buzzer because we,really see that the new generation of,your ban entrepreneur can interact with,solar hub and can interact with the big,data generated by the sensor and devices,integrated in this new generation of,your furniture a to do that we created a,shock program that is composed by five,phases a first phase is where we,understand the context needs of a,particular municipality a local,authority then we install a pilot,installation of the version 1.0 and then,we make a second workshop where we are,going to understand the specific needs,that we have in this particular,municipality and then after that we,upgrade our product to a version 2.0,where all the sensors are integrated,inside and then it comes the best moment,the third step where we are going to all,together trying to identify new services,a new business model to have really a,zero cost of this infrastructure at the,crossroad between communication and,energy for the municipalities we are now,launching in Barcelona the shop program,together with the support of the telecom,company cell next and what we really,like is to export this shock program,around the world thank you very much,thank you very much will next be hearing,from Thomas who Anika whos the CEO of a,clever city systems from Munich thank,you,okay so what what do I do and to go to,the next one I just press here so trying,to find a parking space in these days is,probably one of the most time wasting,activities on a worldwide basis average,20 minutes search time and about thirty,percent of all cars are just out there,looking for a parking space but why is,that because its based on a medieval,system called luck and in our world,where we deal with data I mean its a,system this luck system has dramatic,effects for instance if youre living in,Paris you could spend three years of,your life finding trying to find a,parking space altogether and itll its,only two years so its really time to,change that luck system and letting,people drive around blindly which has a,dramatic effect on on the environment so,we created a clever city a new system to,look at that situation from the top and,offer new service to drivers around the,world so the clever city parking sensors,are typically installed on large,buildings or on lampposts because the,lampposts becoming the strategic hub for,smart cities in general and we analyze,all the spaces from the top so one,sensor can analyze up to 300 spaces,looking at from the top and of course,all the zones attached to it and so on,the left side you see our long-range,sensor which can supervise and monitor,very large areas and on the right side,is our lamppost sensor which typically,covers about 30 parking spaces and,delivers that information or processed,inside the sensor delivers that GPS,information directly to the drivers and,we also have a very seamless integration,into modern luminaires and of course you,know changing lighting saving energy to,light and then saving energy and time,for the drivers and saving co2 pollution,is a very seamless and wonderful,integration into into these modern,luminaires this is for instant and,installation we have in Australia on a,smart,lamppost so avoiding the traffic that,circles uselessly around the beach and,people know right away where where to,park there is another application here,in universities and hospitals also,trying to avoid the traffic and what we,actually do at clever City we measure,the size of each parking space because,we want to make sure that also smaller,cars you know can enter the city because,we dont want to define the spaces and,the big boxes for the biggest possible,car anymore but really for small,versatile city cars such as electric,cars and other smaller cars that are,more City useful this is a view for,instance from above the sensor or just a,schematic where you see the sensor looks,very much to the right and to the left,the installation is very quick it takes,about 20 minutes to install a sensor and,then immediately that information can be,shown and displayed to the users through,various means these are some examples in,city centres where for instance in,Rotterdam near frankfurt and in quite a,few other cities around the world we,have worked very hard last year or this,year and are coming up with about 30,installations and have just one also the,city of westminster where we installing,our sensors actually this week but we,also offer some additional services and,one of these services for instance also,for bikers and we display when,somebodys is parking on the bike in,line so we can also make sure that the,bikers have their way and can move,around without any obstacles and of,course then there is the the front end,which is the app which guides the user,directly to the space but also very,important for the city the back end to,manage all their spaces to analyze where,are people actually parking because,these days the cities are almost like a,hotel owner and they dont really know,whos in my hotel and where we see so,this provides a lot of intelligence to,to the citysearch such and at the end of,the day what this i

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