Create a Memorable Logo & Brand Name for Your Clothing Brand

Table of Contents

1. Introduction
2. Types of Logos
   1. Combination Logo
   2. Wordmark Logo
   3. Lettermark Logo
   4. Monogram Logo
   5. Letterform Logo
   6. Symbol or Pictorial Logo
   7. Mascot Logo
   8. Emblem Logo
   9. Negative Space Logo
   10. 3D Logo
3. Examples of Logos in the Streetwear Scene
4. Creating Your Logo
   1. Brand Name First
   2. Logo First
5. Case Study: Crystal Mesa
6. Case Study: Stylized Gemstone Brooch
7. Conclusion

Designing a Logo for Your Clothing Brand

Hey guys, it's Jake! In this article, I'll show you how to go about designing a logo for your clothing brand. Your logo is super personal, so of course, I can't design it for you, but I can give you some guidance on the types of logos you can choose from and how to put it together yourself. We'll also discuss the importance of considering your brand name in relation to your logo. So, let's dive in!

Types of Logos

When designing a logo, it's important to understand the different types of logo formats that are popular in the streetwear scene. Here are the 10 types of logos to consider:

Combination Logo

A combination logo combines a visual, a word, and a composition together. It's a powerful way to visually represent your brand name.

Pros:

• Provides both visual and textual representation
• Can be highly creative and unique

Cons:

• May be more complex and require careful design

Wordmark Logo

A wordmark logo is made up of the brand name in a stylized font. It focuses on typography and uses the brand name as the primary visual element.

Pros:

• Simple and easy to recognize
• Can create a strong brand identity

Cons:

• Limited to the brand name and may lack visual representation

Lettermark Logo

A lettermark logo minimizes the length by using the initials of each word and creating a group. It can create a memorable and concise representation of your brand.

Pros:

• Provides a concise and recognizable representation
• Works well for brands with long names

Cons:

• May be less descriptive than other logo types

Monogram Logo

A monogram logo is reminiscent of the way a family name is embroidered or etched on linens or silverware. It creates a perception of luxury and exclusivity.

Pros:

• Evokes a sense of tradition and sophistication
• Can create a strong brand identity

Cons:

• May not be suitable for all types of brands

Letterform Logo

A letterform logo focuses on just one letter. It is perfect for brands that appreciate simplicity and want to make a bold statement with a single letter.

Pros:

• Clean and simple design
• Can be highly impactful with unique typography

Cons:

• may lack visual representation and require a strong typographical design

Symbol or Pictorial Logo

A symbol or pictorial logo is made up of graphics that usually represent the brand name or function. It can be an icon, illustration, or shape that is instantly recognizable.

Pros:

• Highly visual and memorable
• Can convey a specific message or concept

Cons:

• May require careful design to ensure clarity of representation

Mascot Logo

A mascot logo is fun and personable. It can add character and personality to your brand. However, not every brand will benefit from a mascot logo.

Pros:

• Creates a unique and memorable brand character
• Can contribute to brand storytelling

Cons:

• May not be suitable for all types of brands

Emblem Logo

An emblem logo is a contained design that includes all the elements inside an emblem shape. Brands that use emblem logos often have simplified versions for different applications.

Pros:

• Strong visual impact
• Creates a sense of authenticity and heritage

Cons:

• Can be complex and challenging to reproduce at small sizes

Negative Space Logo

A negative space logo uses empty areas to depict a symbol, shape, or graphic. It can be a subtle or clear effect, depending on the desired outcome.

Pros:

• Creates a visual playfulness and intrigue
• Allows for hidden meanings and clever design solutions

Cons:

• Requires careful design to ensure clarity of representation

3D Logo

A 3D logo adds an extra layer of uniqueness by making the design three-dimensional. It can make your logo pop and stand out from the crowd.

Pros:

• Creates a sense of depth and realism
• Increases visual interest and impact

Cons:

• May require advanced design skills and software

Examples of Logos in the Streetwear Scene

In the streetwear scene, there are numerous brands that utilize different logo types. Let's take a look at some examples:

• Supreme: Combination logo with letters inside a shape
• Stussy: Wordmark logo
• Louis Vuitton: Monogram logo
• Siegs: Lettermark logo
• NASA: Combination logo (initials that sound like a word)
• Chrome Hearts: Combination logo with a symbol

These examples demonstrate the variety and creativity in streetwear brand logos.

Creating Your Logo

When creating your logo, you have two approaches: starting with the brand name or starting with the logo itself. Let's explore both options:

Brand Name First

If you have a brand name in mind, you can design a logo based on that. Consider the essence and vibe you want your brand to convey. Let's take a case study of a fictional brand called Crystal Mesa.

Crystal Mesa combines the elements of a crystal and a mountain. The logo should express outdoor vibes, adventure, strength, and sturdiness. It could also have a touch of mystery and elegance. The clothing line might focus on hardware and utilities, with a ready-for-the-outdoors look that is chic and minimalistic.

Logo First

Alternatively, you may have a logo design in mind before coming up with a brand name. In this case, the logo will guide the branding process. Let's take a case study of a stylized gemstone brooch logo.

The graphic in the brooch logo looks messy, broken, and corrupted, but it features an intact and beautiful gem in the center. This logo could inspire a brand name like "Lost Artifacts" or "Family Heirloom," which evoke feelings of history, richness, and exclusivity.

Whatever approach you choose, remember to consider the essence, atmosphere, and emotion your logo and brand name should evoke.

Conclusion

Designing a logo for your clothing brand is an exciting and important process. By understanding the different types of logos and considering your brand's identity, you can create a unique and impactful logo that represents your brand effectively. Remember to stay true to the essence of your brand and engage your target audience with a compelling logo design.