Create stunning color palettes from images

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Create stunning color palettes from images

Table of Contents

  1. Introduction
  2. Importance of a Great Color Palette in Design
  3. The Role of Color Theory and Graphic Design
  4. Introducing Coolors: An Online App for Creating Color Palettes
  5. Finding the Perfect Image for Your Color Palette
  6. Step-by-Step Guide to Creating a Color Palette with Coolors
    • 6.1 Starting the Generator
    • 6.2 Choosing an Image from Pexels
    • 6.3 Picking Colors from the Image
    • 6.4 Exploring Color Palette Options
    • 6.5 Exporting Your Color Palette
    • 6.6 Saving Your Palette and Using Add-Ons
  7. Tips and Tricks for Designing with Color Palettes
  8. Conclusion

Creating Great Color Palettes with Coolors

When it comes to creating a great design, whether it be a website page, a business card, or a marketing flyer, one of the key things that you need is a great color palette. A harmonious color palette can make all the difference in creating a visually appealing and cohesive design. But what if you're not an experienced graphic designer or someone who understands color theory well? This is where Coolors, an online app, comes to the rescue. In this article, we will explore the importance of a great color palette in design, the role of color theory and graphic design, and how you can use Coolors to create stunning color palettes from any image. So let's dive in and learn how to create captivating color schemes that will elevate your design projects.

Importance of a Great Color Palette in Design

A great color palette is more than just a random selection of colors. It plays a crucial role in evoking emotions, setting the tone, and conveying the message of a design. Whether you're designing a brand identity, a website, or a marketing campaign, the colors you choose can greatly impact how your audience perceives and interacts with your design. A well-chosen color palette can enhance the visual appeal, create a sense of harmony, and establish a strong brand identity. On the other hand, a poorly chosen color palette can lead to confusion, lack of visual interest, and a disconnect between your design and its intended message. Therefore, it's important to approach color selection with care and utilize tools like Coolors to ensure the creation of a harmonious and visually engaging color palette.

The Role of Color Theory and Graphic Design

Color theory is the backbone of effective color selection in graphic design. It is the understanding and application of how colors interact, the meaning and symbolism attached to each color, and the impact colors have on human psychology. By utilizing color theory principles, designers can create color palettes that evoke desired emotions, convey specific messages, and attract the target audience. Whether it's understanding the color wheel, color temperature, or color harmonies, having a basic knowledge of color theory is crucial for any designer. Coolors acts as a handy tool that helps bridge the gap between color theory knowledge and its practical application in graphic design.

Introducing Coolors: An Online App for Creating Color Palettes

Coolors is a user-friendly online application that allows you to generate color palettes effortlessly. With its intuitive interface and powerful features, Coolors makes it easy for both beginners and professionals to create stunning color schemes. The app provides a quick and efficient way to experiment with colors, explore different combinations, and find the perfect color palette for your design projects. Whether you're a graphic designer, a web developer, or a marketing professional, Coolors is a valuable tool that can save you time and enhance your design process.

Finding the Perfect Image for Your Color Palette

Before diving into creating your color palette, it's important to source an image that will serve as your inspiration. Coolors allows you to extract colors directly from images, giving you a unique and personalized color scheme. Platforms like Pexels provide a vast collection of high-quality, royalty-free images that you can use commercially. Whether you're looking for nature, abstract, or travel-related images, Pexels has a wide range of options to choose from. Once you've selected the image that resonates with your design concept, it's time to move on to creating your color palette.

Step-by-Step Guide to Creating a Color Palette with Coolors

6.1 Starting the Generator

To begin the process of creating your color palette, visit the Coolors website and click on the "Start the Generator" blue button. This will load the app and present you with a set of random colors.

6.2 Choosing an Image from Pexels

As our goal is to create a color palette based on an image, head over to the Pexels website ( and search for images related to your design concept. For example, if you're creating a webpage or a leaflet based around travel, search for travel images. Once you find an image that catches your attention, click on it and choose the desired download size. Save the image to your device.

6.3 Picking Colors from the Image

Head back to the Coolors app and locate the little camera icon. Clicking on it will open a window where you can pick colors from the image. Drag and drop the downloaded image into the designated area, and Coolors will automatically generate five colors lifted from the image. If you're satisfied with the generated colors, you can proceed; otherwise, click on the "Auto" button to explore different palettes derived from the image.

6.4 Exploring Color Palette Options

Coolors provides several useful features to fine-tune your color palette. For example, the "Alternative Shades" icon allows you to view lighter and darker shades of each color. By clicking on any of these shades, you can replace the main color with your preferred variation. Additionally, you can arrange the colors in the palette by dragging them around, organizing them based on desired patterns or gradients.

6.5 Exporting Your Color Palette

Once you are satisfied with your color palette, it's time to export it for further use. Coolors offers multiple export options, including PDF and PNG formats. PDF is recommended as it provides comprehensive color information such as hexadecimal codes for the web, RGB values for screen use, and CMYK values for printing. If desired, you can also select Pantone colors by clicking on the "Set" option, which suggests the nearest Pantone color matches for your palette.

6.6 Saving Your Palette and Using Add-Ons

Creating a Coolors account enables you to save your color palettes for future reference. This feature is particularly helpful when working on long-term projects or collaborating with other designers. Additionally, if you use Adobe Illustrator or Adobe Photoshop, you can purchase the Coolors add-on for $5. This add-on allows seamless integration of Coolors into these design software, granting easy access to your palettes during your design process.

Tips and Tricks for Designing with Color Palettes

  • Tip 1: Consider the mood and message of your design before finalizing a color palette. Different colors evoke different emotions, so choose accordingly.
  • Tip 2: Experiment with color harmonies, such as complementary, analogous, or triadic schemes, to create visually interesting compositions.
  • Tip 3: Use Coolors' "Explore" feature to discover trending color palettes and seek inspiration from other designers' work.
  • Tip 4: Don't be afraid to break the rules. While color theory provides a solid foundation, sometimes unconventional color combinations can result in unique and memorable designs.
  • Tip 5: Test your color palette across different devices and mediums to ensure consistency and optimal visibility.


In the world of graphic design, color palettes play a crucial role in creating visually appealing and impactful designs. With tools like Coolors, the process of generating perfect color palettes has become accessible and enjoyable for designers of all levels. By understanding the importance of color theory, utilizing resources like Pexels for image inspiration, and leveraging the features of Coolors, you can confidently create harmonious and captivating color schemes for your design projects. So go ahead, unleash your creativity, and let your designs shine with the power of a stunning color palette.


  • Understand the importance of a great color palette in design and how it impacts audience perception and engagement.
  • Explore the role of color theory and its application in graphic design to create harmonious color palettes.
  • Discover Coolors, an online app that simplifies the process of creating captivating color schemes.
  • Learn how to find the perfect image for inspiration and extract colors from it using Coolors.
  • Follow a step-by-step guide to creating your custom color palette with Coolors, including fine-tuning and exporting options.
  • Gain valuable tips and tricks for designing effectively with color palettes.
  • Save and access your color palettes for future use with Coolors' account feature and seamlessly integrate them into Adobe Illustrator and Photoshop with the add-on option.

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