Revolutionize your design with the colour palette rule

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Revolutionize your design with the colour palette rule

Table of Contents

  1. Introduction
  2. The Importance of Color in Branding
  3. Understanding Color Psychology
  4. Conducting Research for Color Selection
  5. Creating a Mood Board for Creative Direction
  6. Developing a Unique Color Palette
  7. The 60-30-10 Rule for Color Harmony
  8. Testing and Experimenting with Color Palettes
  9. Presenting and Finalizing Color Choices
  10. Conclusion


In the world of branding, color plays a vital role in creating a strong and memorable brand identity. It is the first thing that catches the eye and can make or break a brand's perception. As a designer, it is crucial to master the art of color selection and creating unique and captivating color palettes. This article will guide you through the process of creating stunning and effective color palettes for your brands, ensuring that they resonate with your target audience and convey the desired emotions.

The Importance of Color in Branding

Colors are powerful visual elements that evoke emotions and convey meanings. They have the ability to shape perceptions and affect how people feel about a brand. In fact, some brands are so strongly associated with their color palettes that they can be recognized without the need for a logo. Understanding the role of color in branding is essential as it can significantly impact brand recognition, customer engagement, and overall brand experience.

Understanding Color Psychology

Before diving into the process of creating color palettes, it is important to have a solid understanding of color psychology. Different colors evoke different emotions and can influence how people perceive a brand. For example, warm colors like red and orange can create a sense of energy and excitement, while cool colors like blue and green can evoke feelings of calmness and trust. Familiarizing yourself with the psychological effects of colors will help you make informed choices when selecting colors for your brand.

Conducting Research for Color Selection

To create a successful color palette, it is crucial to conduct thorough research. Start by exploring the industry and analyzing the color schemes used by competitors and existing brands in the market. This research will give you an idea of what colors are already being used and what is working well. Additionally, consider the target audience and the emotions you want them to feel when encountering your brand. Understanding the industry landscape and the desired brand perception will guide you in making informed color choices.

Creating a Mood Board for Creative Direction

Once you have gathered enough research and insights, it's time to dive into the creative process. Creating a mood board is an effective way to gather visual inspiration and establish a clear creative direction for your brand. Use platforms like Pinterest to collect images, colors, typography, and any other visual elements that resonate with your intended brand image. After curating your mood board, translate it into a more focused and direct representation using graphic design tools like Adobe Illustrator.

Developing a Unique Color Palette

With a solid creative direction, it's time to develop a unique color palette for your brand. A well-crafted color palette should reflect the mood board and convey the desired emotions. Start by choosing around six different colors, including two primary colors, two secondary colors, and two accent colors. Ensure that your color choices span a range from light to dark to create contrast within your brand. Remember to strike a balance between uniqueness and relevance to your target audience.

The 60-30-10 Rule for Color Harmony

To achieve color harmony within your brand, follow the 60-30-10 rule. Consider your colors as percentages, where the primary color represents 60%, the secondary color represents 30%, and the accent color represents 10% of your overall color palette. This rule provides a guide for establishing a balanced and visually appealing color combination. While it is essential to adhere to this rule, don't be afraid to experiment and break the rules when necessary to create a more distinctive and engaging color palette.

Testing and Experimenting with Color Palettes

Creating captivating color palettes requires experimentation and testing. Play around with various color combinations, shades, and tones to find the perfect mix that represents your brand. Ensure that the colors in your palette work harmoniously with one another and evoke the desired emotions. Remember, what may seem like a great color palette on paper may not always translate well visually. Therefore, actively test and review different combinations to refine your palette until it aligns perfectly with your brand vision.

Presenting and Finalizing Color Choices

Once you have developed a selection of color palettes, it's time to present them to your client or team for feedback and approval. Provide them with your mood boards and color choices, explaining the thoughts and reasoning behind each selection. However, keep in mind that the color choices may evolve slightly during the design process. As a designer, you may discover better shades or colors that fit the brand identity more effectively. Therefore, ensure that your client understands that the colors may be subject to minor adjustments in the final design.


Creating unique and memorable color palettes is an essential aspect of successful branding. By understanding the importance of color in branding, mastering color psychology, conducting thorough research, and following a comprehensive process, you can develop visually striking color palettes that resonate with your target audience. Remember, the key to creating stunning color palettes lies in experimentation, testing, and understanding the emotions and perceptions that colors evoke. Harness the power of color to create brands that truly stand out.

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